/ -- Titled 'One place, Two Perspectives', the campaign aims at increasing awareness about Hong Kong's lush green covers and nature trails
(Photo: https://mma.prnewswire.com/media/812254/Hong_Kong_Great_Outdoors.jpg )
Talking about the campaign, Puneet Kumar, Senior Manager Market Development (India), Hong Kong Tourism Board, said, "Discovering the new, unique and something unknown is a key interest of young and affluent Indian travellers, hence, through this campaign we wanted to introduce a hidden side of Hong Kong - the Great Outdoors. Unbeknownst to most, Hong Kong is home to some of the best hiking trails and cycling paths that run through country parks, wetland nature reserves, serene beaches, rustic villages, quaint islands and historical landmarks, which are frequented by locals and adventure enthusiasts from around the world. Travellers will be amazed to find unspoiled nature and busy urban life in such close proximity to each other and we invite them to come discover Hong Kong like a local."
Experience Nature in Hong Kong
Hong Kong: Land and Sea
About Hong Kong Tourism Board (HKTB)