Hicks -- who had been acting director since the spectacular departure of Anthony Scaramucci -- confirmed her appointment via email today.
The former model and PR operative is known around the West Wing for her close relationship with the Trump family and as a keen defender of Trump's image.
She previously advised Ivanka Trump and was spokesperson for Donald Trump's presidential campaign, her first job in politics.
Since the beginning of the administration she had a floating role, a trusted advisor to the president who was able to channel Trump's thinking on issues related to the press.
Although less visible than press secretary Sarah Huckabee Sanders, the White House communications director is responsible for shaping the administration's message.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve hit your limit of 5 free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app