Ranveer Singh believes content has overtaken stars today, making it a level playing field.
The 33-year-old actor believes the audience has become more evolved due to the availability of different content from across the globe.
"I think it is not about stars anymore. The actual importance is now on content in a way it has never been before. A film that is hyped and has big stars but is lacking soul will see rejection. If you have a film with great soul and story it will be a sleeper hit.
"Like, 'Sacred Games' was a world class Indian content and had wonderful actors. I hope more original Indian content goes global. We are battling language barrier. This evolved audience is not to be taken lightly," he said at the Times Network India Economic Conclave 2018 on Thursday.
Ranveer said it is "exciting time creatively" because of the different avenues but it is going to be "challenging as content is today level playing field".
"So the onus is on content creators to come up with quality otherwise there will be rejection and we don't want that. It is all merit based. Actors like Ayushmann Khurrana, Rajkummar Rao and Vicky Kaushal are damn good at their work and people are accepting them because of their work."
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