Emraan, who was seen in two instalments of the "Raaz" frnachise, says even he does not think about winning an award when he chooses to be a part of such films but he does them for the experience.
When asked why do mainstream actors stay away from horror, Emraan told PTI, "I think may be they don't find the genre challenging. 'Performance' is not something which is associated with horror. You will not see horror come up in the Oscars in the best film list."
The "Azhar" actor, who features in the upcoming "Raaz Reboot", feels another reason could also be that stars do not understand the genre properly as horror is still a niche category in the country.
"May be they (mainstream stars) don't understand the genre, don't like it. It is seen as a very limited genre. There are only one or two directors, who make it. No one makes horror. If there were more scripts floating around, with more directors, it would be good."
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The 37-year-old "Jannat" star was initially reluctant to sign "Raaz Reboot" as he did not see the franchise continue beyond three parts.
Though the franchise has been a hit with its own set of
fans, Emraan is aware that today Indian horror films are facing competition from the west.
The best way, according to the actor, is to try to be as relevant as possible when it comes to filmmaking to make the audience believe in the film.
"It is very difficult (to match audience's expectations) because we have been exposed to so much in the last four years since 'Raaz 3' released. So, now we have to bring something new in the horror space.
"Raaz Reboot" is scheduled to release on September 16.