The Government recently issued a circular in this regard.
The notification has also indicated retailers will no longer have to pay any fee for such advertisements, Hotel and Restaurant Association of Western India (HRAWI) said in a press release here.
In the circular, the Government has said sky signs are mainly set up for advertising, which is an integral component of every retail store's functioning, said HRAWI, which led the campaign for abolition of licence rule.
"The move comes on the back of Union Cabinet clearing the 'Model Shops and Establishments Bill', which essentially allows shops to remain open round the clock.
"Although, the State is yet to bring such a Bill, the abolishment of the sign board licence is an encouraging indication of the Government's efforts to improve ease of doing business," HRAWI President Bharat Malkani said.