The 40-year-old 'Krrish 3' star has taken to crowd-funding site Ketto foundation to raise funds for 200 survival kits.
The proceeds will go to Care India who will be utilising the same to disperse amenities to the affected families and individuals in J&K.
The kits would include basic amenities for survival such as tarpaulin, mats, hygiene kit (Soap, toothbrush, toothpaste, sanitary napkins & disinfectants soaps) and blankets.
In an open letter, Hrithik, who played a Kashmiri boy in 2000 film 'Mission Kashmir', pledged his support to the cause and also requested people to be a part of the endeavour.
"Let us raise funds for the people of Kashmir together. Let us stand by our countrymen and do whatever we can to help them deal with their losses. We can help them gradually rebuild their homes and their lives. We can make a difference together," Hrithik said.
Actor Kunal Kapoor has earlier partnered with the NGO for the same.