The 43-year-old star took to social media to slam the brand.
"Dear Tommy. I don't wear you, neither do my kids endorse you. If you hv lost your spine I hv a great team to help u find it. Please (hil)figure yourself out," Hrithik tweeted along with a photograph of the promotional campaign.
The photo has the actor and his sons Hrehaan and Hridhaan dressed in identical casual wear.
The campaign is for the brand's latest spring/summer line.
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