The new station would cater the Delhi and NCR region, HT Media informed BSE in a filing.
"...This is to inform you that our FM Radio Broadcast station "Radio Nasha 107.2 FM" at Delhi has been launched," the company said.
Besides, HT Media is also running Fever 104 FM radio stations in Delhi, Mumbai, Bangalore and Kolkata.
Shares of the firm today closed at Rs 80.60 per scrip on BSE, up 0.19 per cent from its previous close.