The 46-year-old actor - who was diagnosed with skin cancer in 2013 - is the co-founder and executive director of Pure Growth Group in New York, the company behind Pure Sun Defense, a new sun-protection brand that's coming to the US this summer, reported the New York Post.
The SPF50 product aimed at kids age 12 and under is sunscreen with no chemicals and is co-branded with characters from the recently released "Avengers" sequel, "Spider-Man", "Despicable Me" and "Frozen".