The 59-year-old will open the doors to the Hogan's Beach venue in Tampa, Florida today and the champion of the ring hopes his fame will bring customers flocking to the venue, reported the Huffington Post.
"It's going to be Jimmy Buffett's (Margarita ville) times 10; Hooters times 10. It's a logical extension of the Hogan brand, with my image and likeness.
"In 36 years I've become so tangible to the public, and not just Americans. We have a chance to have an international draw. I see myself almost like a general manager, creatively," he said.