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Hyundai plans to drive in affordable SUV versions based on current range

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Press Trust of India Chennai
Last Updated : Dec 19 2019 | 6:35 PM IST

Auto major Hyundai Motor India plans to drive in affordable SUV models, based on its existing range, as it looks to plug in gaps in the current lineup and expand customer base.

The auto maker, which sells popular models like Creta, Venue and Tuscon, expects SUV models to contribute more than 50 per cent of its total volume sales over the next few years.

"We can see some gaps in the SUV segment so there can be extended versions of body types which would be more affordable to customers," Hyundai Motor India Ltd MD and CEO S S Kim told PTI. The company plans to have multiple body styles based on current SUV models to cater to the increasing demand, Kim added.

He said that even in slowdown the demand for SUVs remained strong.

"In many global markets SUVs contribute over 50 per cent of the total sales...In India from less then 30 per cent right now, I expect it to increase to 50 per cent" Kim said while referring to the entire domestic passenger vehicle segment.

When asked to comment specifically on Hyundai, he added: "If we had more SUV products, our contribution or SUV mix of the total volume will be higher. I would say in the coming few years our SUV volume will exceed 50 per cent."

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Dec 19 2019 | 6:35 PM IST

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