CEO of Tennis Australia, Riley believes that innovation is the key to grow in any sphere and said he saw that spark in Bhupathi's Indian Premier Tennis League, which was a success in it's inaugural edition in 2014.
"I was one of the first to have a chat with Mahesh (Bhupathi) when he thought of floating the idea. We have publicly stated our support for IPTL. Infact, we had 5 Australian players and one Australian coach in the inaugural edition," Riley said.
Riley is also keen to launch fast-paced tennis in the Twenty20 cricket mould and has already kick-started the idea.
"We are a business which likes to move fast, we like to innovate and like to grow. We have launched the new short format for the world of tennis on Monday night new short. The best player of the world Roger Federer was with us. It extends to four games and we had Rafael Nadal playing on Wednesday. So we will be launching this shorter format and this is going to be tennis' version of Twenty20 cricket," Riley said.
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"There is a strong Indian fan base in Australia. Players like Mahesh Bhupathi, Leander Paes and Sania Mirza always draw big crowds. Indians are very educated when it comes to tennis. The number of Indian fans growing over the years and we have had a great experience with them," he said.
Trying to connect more with the Asian audience, the Australian Open will also see reigning champion from China Li Na, who retired from the game last year, open the event.