The 69-year-old actor is amused by Bollywood's current obsession with marketing films and the crores spent to draw attention of the audience.
"Now... Gosh I fail to even imagine the various 'technologies' that are put into use for attention to be drawn towards a particular film. Any and every medium that has the patronage or attention of the masses, is exploited for the benefit of a film on release.
"Spend tons of money, almost the entire budget of the film at times, to get in the audience for that crucial first week and rest," he wrote in his blog.
Bachchan talked about how actors like Akshay Kumar and Shah Rukh Khan leave no stone unturned to promote their films.
"During the time I was hosting 'Big Boss', Akshay had come along to be a part of the programme to promote one of his films. After finishing his stint he needed to rush back to Mumbai to attend another programme on TV for the same promotion. I asked him why he was rushing around like this. He said, almost apologetically