The 34-year-old singer launched his own fashion line, 222, in August 2010 by entering into a long-term partnership with Sears Holdings, reported People magazine.
"In a way I'm not into fashion. What I'm trying to do is something that in a lot of ways is the anti-fashion line, and not necessarily based on momentary trends," Levine said.
The singer was overwhelmed when he a saw a contestant wearing a leather jacket designed by him on 'The Voice' which he co-judges with Cee Lo Green, Christina Aguilera and Blake Shelton, reported People magazine.