The actor says she likes being tagged as "unconventional" as it is her uniqueness that makes her feel beautiful.
"Beauty is such a vast thing. We tend to look at beauty from a commercial angle. Uniqueness is another kind of beauty. What you stand out in, is what makes you beautiful.
"I am always told I am an unconventional actor and I embrace that unconventionalness as that is what I am. Beauty is not just about external beauty but about honing your personality," Kalki said at an event here.
The brand aims to empower women and Kalki believes gender equality is still needed in the society, when it comes to sharing responsibilities at home.
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"Today, we live in a society where there are jobs and education available to women but they still lack confidence as women go through the pressure of getting married. Certain laws are patriarchal.
"I think domestic responsibility too needs to be shared at home. You can't have women empowered in office but not at home. This balance is a big challenge," she said.
"I have two films 'Jia Aur Jia' with Richa (Chadha). It is about two girls on a road trip to Sweden. This will be out by October end and then there is an independent film 'Ribbon' coming in November.