"I definitely have a complex about being pale because I've been made fun of my whole life, so I was nervous about that," the actress, 24, said.
"When I was a kid, everyone would be like, 'Your legs are so pale! I can't believe you're wearing a dress!' And I would get so embarrassed. I would get spray tans, and I look back at those photos now, and I just think: Oh my goodness, you're orange. I would tell my younger self to stop spray-tanning so much. Just own it," Roberts said.
"I just loved the messaging behind it. I thought the whole idea was so inspiring," says the "Scream Queens" star.
"Yes, I'm an actress, but I'm also a real girl. Seeing (photoshopped) ads, you get kind of bummed. You're like, 'Ugh, do these people really look like that?'"
The star hopes that by embracing her insecurities, she will inspire others to do the same.
"I feel like whenever girls see the word 'real', they automatically think 'flaw,'" said Roberts. "I hope that with this campaign they start seeing 'real' as beautiful and just who you are, inside and out.