"There's a lot of excitement as we embark on a new adventure. This is the first tournament of this nature approved by FIFA (world governing body of football) anywhere in the world. I-League is there and will continue to be the mainstay of Indian football but this (ISL) is a unique product," said AIFF president Praful Patel at the logo launch.
"We are pleased to get into the partnership with IMG Reliance and Star to bring up Indian football. We are all looking forward to the exciting journey ahead," Patel added.
The tournament has been floated jointly by IMG-Reliance and Star India and is fully backed by AIFF.
I-League, in which all the leading football clubs of the country take part, is more than a decade and a half old and doubts have been raised about its existence and relevance with the launching of the cash-rich ISL.
"Its a momentous day for us as we set ourselves in building a grand coalition among all stakeholders to develop football in the country and take it to its deserving space in Indian sports," said Ambani, who is also the founding Chairperson of Football Sports Development.
"ISL hopes to act as a foundation in creating an ecosystem to nurture talent and make our own national football heroes through its ambitious grassroots development programme," she added.