Group Captain Arun Kishore Bhatnagar (52), his wife Smita (45) and daughter Khyati (18) were injured when their car dashed against another vehicle in Katghar area on National Highway-24, they said.
Bhatnagar, who was recently transferred from Bareilly to Hyderabad, was shifting his family members to Delhi before joining duty when the accident occurred, they said.
Police said all of them were taken to a hospital where Bhatnagar and his wife were declared dead.