Idea offers data benefits bundled with 3G smartphones

In a bid to foster growth of mobile Internet in country, Idea Cellular today said all new buyers of its 3G smartphones will get 16 GB of 3G data worth Rs 3,200 for a recharge of Rs 261.
The company also launched two 3G enabled smartphones priced at Rs 4,999 and Rs 6,250.
As per the offer, after the recharge, Idea users will get to use 4GB 3G data every month for the next four months and the customers will also get free subscription of Idea TV for four months.
"This is the first such offer by any operator or device brand in India offering huge data benefits bundled with 3G smartphones," Idea said in a statement.

The nation's third largest mobile operator launched two 3G smartphones, based on Android Kitkat 4.4 operating system, targetted at young students, professionals and first time smartphone users.
"3G adoption is greatly dependent on pricing of 3G smartphones and data plans. By bundling 16 GB 3G data with our entire range of smartphones, we have brought down the total cost of owning a smartphone, and 3G connection, by over 50 per cent," Idea Cellular Chief Marketing Officer Sashi Shankar said.
The devices are available across all Idea 3G markets.