As a part of the initiative, IMA members will be sent text alerts reminding them to ask families to donate organs of their deceased loved ones to promote organ donation in the country.
According to government data, 200,000 people are wait-listed for kidneys in India and 30,000 currently await a liver. Legal donations meet about 3 to 5 per cent of the demand.
"Doctors should counsel the families and encourage them to donate the organs after a death," IMA president Dr KK Aggarwal said.
"Increase in Cadaver organ donations will help check human trafficking for organs," he added.
In the first phase, IMA will target around 3,00,000 doctors.
In the present scenario, the number of patients who need organ transplants exceed the number of organs donated and there is a need to promote organ donation. According to government data, there is a waiting list of 2,00,000 people for kidney transplants and 30,000 people for liver.