Seeking to play down the matter, the Mumbai unit BJP president Ashish Shelar today denied that the central and state leaders differ on the issue.
Earlier in the day, Naidu told reporters in Pune that there would be no ban on any newspaper.
"Imposing ban on newspaper is not BJP's principle. Imposing emergency was Congress' work, so be assured that there would not be any ban on newspaper," the senior BJP leader said.
"Let them write whatever they want to write. Prime Minister Narendra Modi's popularity is increasing and it is not only increasing in India, but across the globe. He is receiving praise from all over the world, so let them write whatever they want to write," the Information and Broadcasting Minister said.
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In her letter to the SEC, Shalini had said, "There is a ban on publishing content or undertaking publicity campaign (of parties and candidates) two days before polling date. However, 'Saamana' is flouting this norm. Considering the poll dates, there should be ban on publication of 'Saamana' on February 16, 20 and 21."
Sena chief Uddhav Thackeray had equated the demand to the Emergency.
While the elections to 10 municipal corporations will be held on February 21, the polls for 15 out of 25 Zilla Parishads and 165 Panchayat Samitis were held yesterday in the first phase.
Addressing a presser here, Ananth Kumar said, "As Naidu has said it.. I am of the same opinion (on the 'Saamana' ban issue)."
When contacted, Shelar said, "The BJP is not against any newspaper. The demand raised by Shweta Shalini is against the publishing of paid news a day before the polling and on the voting day and we made the demand with the SEC in this context."
Shelar said there was no difference of opinion between the state and the central leaders on the issue. "We are on the same page when it comes to newspaper and its fraternity," he added.
The Sena, known as the all-weather ally of the BJP, has fallen out with its partner and is contesting the civic polls on its own without alliance.