In a remote valley in Pakistan dozens of Kalash minority women dance to celebrate spring's arrival -- but as a gaggle of men scramble to catch them on camera, the community warns an influx of domestic tourists is threatening their unique traditions.
Every year the Kalash -- a group of less than 4,000 people confined to a handful of villages in the north -- greet the new season with animal sacrifices, baptisms, and weddings at a festival known as "Joshi".
As celebrations kick off, tourists with phones jostle to get close to Kalash women, whose vibrant clothing and headdresses contrast starkly with the more modest attire worn by many in the conservative Islamic republic.
"Some people are using their cameras as if they were in a zoo," said local tourist guide Iqbal Shah.
Known for their pale skin and light-coloured eyes, the Kalash have long claimed ancestral links to Alexander the Great's army -- who conquered the region in the fourth century BC.
They worship many gods, drinking alcohol is a tradition and marriages of choice are the norm -- unlike in the rest of Pakistan where unions are often arranged.
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However, the community is far from a liberal beacon. Members of the community often wed in their teens, with women poorly educated and expected to perform traditional roles in the home.
Stories about the Kalash are nonetheless frequently fabricated, and this has been amplified in recent years by the proliferation of smartphones and social media.
One video viewed 1.3 million times on YouTube, proclaims the Kalash "openly have sex" with partners of their choosing "in the presence of their husbands".
Another calls them "beautiful infidels", saying "anyone can go and marry any girl there".
"How could that be true?" asks Luke Rehmat, a Kalash journalist.
"People are systematically trying to defame the community. They are fabricating stories... when a tourist comes with such a mindset, he will try to experience [it]."
"If they respect... our culture and traditions, we must welcome [them]."