It is a funeral like any other in Japan. Except that those being honoured are robot dogs, lined up on the altar, each wearing a tag to show where they came from and which family they belonged to.
The devices are "AIBOs", the world's first home-use entertainment robot equipped with Artificial Intelligence (AI) and capable of developing its own personality.
"I believe owners feel they have souls as long as they are with them," said Nobuyuki Narimatsu, 59, who heads an electronics repair company specialising in fixing vintage products.
Over the following years, more than 150,000 units were sold, in numerous iterations, ranging from gleaning metallic-silver versions to round-faced cub-like models.
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By 2006, Sony was in trouble; its business model was broken and it was facing fierce competition from rivals in all fields. The AIBO, an expensive and somewhat frivolous luxury, had to go.
For Hideko Mori, 70, that nearly spelled disaster.
Mori has had her AIBO for around eight years. She enjoys the conversations she has with it, and thinks it far more convenient than a real puppy.
"He doesn't require feeding and he doesn't pee... Actually he does pee by cocking his leg, making an indescribably beautiful tinkling sound." But, she said, nothing actually comes out.
"I never thought there was a limit to his life."
"I e-mailed a former Sony worker (on behalf of the dog), saying: 'Do I have no choice but to die like this because I can't walk?'," she said.
The engineer introduced her to A FUN, a company that employs former Sony engineers, who fixed her machine in two months.