In PETA ad campaign, Bopanna urges fans to shun cockfighting

As part of an ad campaign for PETA, Indian tennis star Rohan Bopanna has urged his fans to stay away from cockfighting, a blood sport in which roosters are placed in a ring and forced to fight to death.
Bopanna, who will be representing India in men's and mixed doubles at the upcoming Rio Olympic Games, starred in a brand new campaign for People for the Ethical Treatment of Animals (PETA) India.
Posing with rescued rooster Smack, he appears next to the words 'Tennis Is a Sport - Cockfighting Is Not'.
The visual for the campaign was shot by ace photographer Sam Mohan.

In December 2014, Bopanna had caged himself holding a sign that proclaims 'Try to Relate to Their Fate. Say No to Cockfighting', as part of a similar ad campaign.
In the same year, the Supreme Court had ruled in favour of PETA India against the use of animals in certain so-called sports.