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Incredible India campaign gets 1st prize at Berlin

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Press Trust of India New Delhi
Last Updated : Mar 08 2013 | 6:55 PM IST
Incredible India's new film "Find What You Seek" received the first prize at a leading travel trade show in Berlin today.
The Golden City Gate Tourism Media Awards function is an international film, print and media contest for the tourism industry. The awards ceremony is held every year at ITB Berlin.
"Find What You Seek" campaign emphasizes there is something for every traveller in India and every traveller can find what he or she is seeking while travelling.
Domestic campaign "Go Beyond" urges travellers to travel beyond the obvious, the known destinations to the lesser known destinations.
Tourism Minister K Chiranjeevi had launched the new ad campaign "Find What You Seek", the second phase of Incredible India Campaign at WTM 2012 in November last year along with the new domestic campaign "Go Beyond".
By launching the new campaign, the Ministry has made a "paradigm shift" by focussing away from destinations and products to consumers (travellers).

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First Published: Mar 08 2013 | 6:55 PM IST

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