/ -- Indegene, a leading next-generation solutions organization for the Life Sciences industry globally, has entered into an agreement to acquire a majority stake in London-based DT Associates, a consulting company exclusively focused on helping pharmaceutical companies achieve excellence in Customer Experience (CX) and Digital Operations (DX). DT Associates will operate as a separate entity in Indegene Private Ltd, as 'DT Consulting' effective immediately.
"Right now, we see Life Sciences organizations struggle to overhaul their commercial model to close down on shifting customer needs, as well as thrive on business technology changes and operational and capital efficiencies. We believe that the modern commercial organization is more customer-centric than what it is today and will deliver enhanced sales with higher profitability by using enterprise-wide capabilities that allow for customer engagement with intelligence, scale, speed, and context. While we successfully offer extensive capabilities already in customer experience and hybrid selling enablement, marketing technology, data & analytics, and medical expertise; with the addition of DT we can truly help our clients end-to-endfrom objectively measuring the current maturity of digital and customer excellence, to designing commercial models that suit them best, to further supporting clients with change management throughout their transformation journeys," said Manish Gupta, Co-Founder & CEO, Indegene. "We thank DT's leadership for supporting this acquisition and look forward to building out an even stronger enterprise solution for Customer Excellence," added Dr. Rajesh Nair, Co-Founder & President, Indegene.
Tim van Tongeren, Managing Partner and co-founder of DT, said: "It didn't take a long time to realize Indegene and DT have a common vision for the future in Life Sciences. When differentiated customer experiences become the core business driver, you as a consulting and operations partner will be required to define, plan, implement and optimize this for clients. I believe we are uniquely positioned to do so end-to-end with our clients." Dennis van Rooij, Managing Partner and co-founder of DT, adds: "The prospect of helping our clients beyond DX/CX measurement, benchmarking, and transformation management consulting, with deep expertise and capabilities in establishing consolidated centers of excellence for digital content, channel operations, performance measurement, and customer innovation is very exciting."
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