The website will provide full details of all registered India Handloom producers to facilitate verification of genuine product by customers.
"Government is committed to raising the market positioning of handloom products for development of handloom industry and for increasing wages of handloom weavers," Textile Secretary Rashmi Verma said after unveiling the India Handloom Brand portal.
The website will be an important platform for achieving these objectives and would be user-friendly both for consumers as well as handloom-producing agencies.
The portal will contain brief description of every product category and tips to identify genuine products. Moreover, contact details of India Handloom Brand producers are available for bulk buyers like retail stores, garment manufacturers who will be able to directly access the producers registered under the Brand.
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It has a section where handloom producers can apply online for registration and can also track status of their application.
Till February 10, 121 handloom agencies/enterprises have been registered under the Brand in 33 product categories.