According to an analysis by domestic brokerage firm Motilal Oswal Securities, with low circulation of money, household consumption has taken a hit and caused business across sectors to decline in the range of 30-80 per cent within the first five days of the demonetisation move.
"Against the current backdrop, we expect October-December quarter earnings to be impacted the most," Motilal Oswal said in report titled 'Demonetisation: Feedback from the Ground Zero'.
"We believe autos, FMCG, retail, consumer durables, mid-caps, cement, telecom and NBFCs could see earnings downgrades for 2016-17," it added.
According to information compiled by Motilal Oswal, consumers are prioritising replacement/withdrawal/deposit of cash in banks/ATMs and there has been a marked drop in footfalls in stores, malls, restaurants and showrooms.
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"The common thread running through sectors is significant moderation in consumption. Our discussions with various channel partners suggest that cash circulation has slowed down significantly in the economy after demonetisation came into effect," the report said.
"In real estate space, there has been a decline in home purchase transactions. Builders are tied up with operational issues, while buyers are adopting a wait-and-watch approach in anticipation of price correction," it said.
Observing positive long-term implications, it said corporates broadly agree that a combination of demonetisation and GST will aid the shift from the unorganised to the organised segment in several consumer oriented categories.