"The very fact that we are tolerating the intolerance itself is an adequate proof to say that we are a tolerant country", Kanoria told reporters here.
He was responding to a query whether the debate about intolerance is impacting India's image, industry and investments.
The statement comes in the backdrop of debate over intolerance.
He said that media should play an important role in spreading positivity.
"It is a huge responsibility on the media...What India is today, it is so highly democratic. It cannot be intolerant, it can be far away from intolerance", he said.
From the perspective of the industry, he said: "I would put a lot of onus on media that we need to ensure that we create positivity, we do not create negativity. If we are able to do that, it will take care of investments".