India Kawasaki Motor pegs to grow 30-40% in 2014-15

Aiming to garner a larger pie in the premium superbike segment, Japanese two-wheeler manufacturer Kawasaki pegs to grow at 30-40% during the current financial year, according to a company official.

"Last year, our cumulative sale was 250 units. Currently, the superbike market is growing around 30 to 40% year-on-year. Yes. We expect to grow with the market...," India Kawasaki Motor, Deputy Director, Shigeto Nishikawa told reporters, after launching the company's fourth exclusive outlet, here today.

Currently, India Kawasaki Motors has exclusive retail outlets in Pune, Bangalore and Delhi.

Declining to reveal any figures, he said the company currently holds less than 10% of the market share in the super bike category.

Kawasaki sells the motorcycles as completely built unit in India and competes with Harley Davidson and Triumph Motorcycles in the superbike category.

Jai Autos, one of the main retailers for Bajaj Auto in Tamil Nadu, has partnered with Kawasaki to sell the superbikes.

"Premium motorcycles above 800 cc will be sold under India Kawasaki Motors while 300 and upto 650 cc would be sold under KTM outlets..", he said.

Noting that 'Z-800' model was driving sales for Kawasaki in India, Nishikawa said the company would soon introduce its motorcycles in green colour along with existing black color.

According to Jai Autos, Managing Partner, A V Jayachandran a 250cc Kawasaki Ninja would be introduced soon. "It will be sold along with the current 300cc and 600cc range models", he said.

Kawasaki retails Z-800 base model priced at Rs 9.15 lakh (on-road price Chennai) while top variant ZX14 R is available at Rs 18.95 lakh (on-road price Chennai).