The launch came days after the Supreme Court banned sale and registration of BS-III vehicles from April 1.
Union Petroleum Minister Dharmendra Pradhan formally launched the BS-IV grade transportation fuel here on the occasion of Utkal Diwas, the state foundation day, here.
Pradhan symbolically commenced sale of the eco-friendly and low-emission fuel from 12 different locations across the country through live video links. The cities are Varanasi, Vijayawada, Durgapur, Gorakhpur, Imphal, Bhopal, Ranchi, Madurai, Nagpur, Patna, Guwahati and Shillong.
The OMCs are incurring an expenditure of Rs 90,000 crore for phase-wise upgradation of the fuel quality.
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"Migration to BS-IV fuels shows India's resolve to cut down emissions. The next step is to usher in BS-VI fuels by April 1, 2020, to be at par with global standards," the oil minister said.
Pradhan handed over a deposit-free domestic LPG connection under the Pradhan Mantri Ujjwala Yojana (PMUY) to a woman here to mark the completion of release of two crore LPG connections to women beneficiaries from BPL households.
The government, he said, is committed to providing sustainable, clean and affordable energy as an essential input for economic development of India.
The petroleum ministry is pursuing various other forms of energy like liquefied natural gas (LNG) for industries and the transport sector, compressed natural gas (CNG) and autoLPG for automobiles and piped natural gas (PNG) for households, besides ethanol and bio-mass, to expand the existing energy basket.