Chinas emerging class of young, educated and resource-rich travel lovers are passionate about visiting countries, especially in the East and South Asia, but India is yet to figure in their top eight destinations, an international conclave was told here on Thursday.
Kerala, as one of Indias leading tourist destinations, must strive to latch on to this new trend of graduates from China below 35 years touring abroad mostly with families, Beijing-based Richard Matuzevich of the World Tourism Cities Federation told the International Conference on Tourism Technology (ICTT).
The third edition of the two-day ICTT, being organised by the Association of Tourism Trade Organisations, India (ATTOI) in collaboration with the Kerala governments Department of Tourism, began here on Thursday.
At the opening session titled How to do Social Media Tourism Promotion to get Chinese Tourists?,Matuzevich noted the worlds most populous country today has its financially well-off segment keen to show their peers that we have been there, done this and that."
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