'India's cultural ethos make it ideal place to create

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Press Trust of India Kochi
Last Updated : Dec 12 2019 | 8:10 PM IST

India's deep cultural ethos and hospitality make it an ideal place to create world-class user experience design, a leading global thought leader in design said here today.

"Indians think a lot about other people, are willing to work collectively and be successful," said Founder and Head of Human Factors International, Eric Schaffer in his first keynote address of the three-day-long Kochi Design Week (KDW) that kicked off at Bolgatty Palace here.

On the Indian lifestyle, Schaffer said, "The traditional Indian lifestyle takes only one-tenth of the carbon footprint as compared to the American lifestyle."

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First Published: Dec 12 2019 | 8:10 PM IST

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