Fashion retail on e-commerce portals is expected to constitute 35 per cent of the total online retail revenue generated in India by 2020, Google India Director (eCommerce and Online) Nitin Bawankule said at an event.
"By 2020, India is expected to generate USD 100 billion online retail revenue out of which USD 35 billion will be through fashion e-commerce. Online apparel sales are set to grow four times in coming years," he said.
Bawankule said the number of online shoppers in India is set to grow from 40 million now to 100 million by 2016 and 250 million by 2020.
By 2018, the country is set to witness 500 million Internet users, whereas 280 million smartphone users could be the key drivers for e-commerce portals, he added.