The overall demand stood at 271.1 tonnes during the third quarter of 2015, according to the WGC's latest 'Q3 2016 Gold Demand Trends' report.
"The growth in demand during Q3 of 2015 was one of the highest and was unprecedented as the price had dropped to Rs 25,586 per 10 grams," WGC MD, India, Somasundaram PR told PTI here.
In value terms, gold demand dropped 12 per cent to Rs 55,970 crore in July-September quarter from Rs 63,660 crore in the same period last year.
"While an elevated price level has been an obvious factor for the drop in volume, other issues appear to have had an impact on demand - like the trade strike following the introduction of excise duty, the regulation on PAN card for purchases above Rs 2 lakh and the subdued sentiment on gold buying when the income disclosure scheme was running," Somasundaram said.
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Besides, unusual discounts on prices in the unorganised bullion segments caused further disruption to official trade channels, he added.
"Further, as tax compliance moves under the GST framework with a more reasonable duty and tax on gold, we can expect growth in organised trade activity. As global factors are supportive of gold, consumer acceptance of the price levels will further sustain demand," he said.
Overall jewellery demand for the third quarter in 2016 was
down by 28 per cent to 154.7 tonnes compared to 214.1 tonnes in Q3 2015, the WGC report said.
Looking ahead, the report said Q4, having started on a stronger footing, should see a recovery in jewellery sector.
"The October drop in the gold price was fortuitously timed. The approach of key buying occasions, like the festival and wedding season in India will make consumers more alert to lower prices," it added.
Meanwhile, total investment demand for Q3 2016 was down by 30 per cent at 40.1 tonne against 57 tonne in the same period last year.
In value terms, gold investment demand dropped 14 per cent to Rs 11,520 crore from Rs 13,390 crore in the third quarter last year.
According to report, Indian consumers, particularly in rural areas, opted to cash-in, swelling the supply of recycled gold to 39t, its highest level since Q4 2012.
This boost to local supply enabled some jewellers to reduce their reliance on fresh imports to satisfy demand, it added.