/ -- An initiative by UBM India
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Commenting on the India's Most Preferred B2B Jewellers initiative, Managing Director, UBM India, Mr Yogesh Mudras said, "Through our expertise in the jewellery sector, we found a rapid transformation in the buying trends of the B2B customers. We were very keen to listen to the pulse of the trade, and discover who the favoured brands are, and why? Through IMP, we found that trust factor, collection, brand recall and recognition are the crucial factors in deciding the brand of choice for industry professionals would be."
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