"To my mind the potential of India tourism still remains untapped. It is a huge industry...It is a big wealth distributor. So India needs to put much more into travel and tourism.
"It can be a huge job creator as it has done in Kerala. It has been the biggest multiplier of jobs in Kerala. I think that is what many other states need to learn from Kerala," said Kant, Kerala cadre IAS officer, who took up the Central government assignments in 2001, when Atal Bihari Vajpayee was the Prime Minister.
He was speaking at the opening function of the three-day silver jubilee summit being organised by International Advertising Association (India chapter).
Bollywood star Shah Rukh Khan, who was the Guest of Owner at the function, shared his experiences as brand custodians.
Also Read
The three-day summit --being held under the theme of 'What's Coming Next' --brings together the best minds in marketing and advertising, as well as icons who have been part of the growth of many brands.