"Miss America is evolving. And she's not going to look the same anymore," said Nina Davuluri.
Davuluri whirled through a Bollywood dance in a sari, showed off her nut-brown skin in a bikini and championed the kind of diversity that made her milestone seem inevitable.
But when America already has its fair share of Indian-American governors, CEOs, scientists, actors and other high achievers, why did her victory make such a splash among those who rarely pay attention to the contest?
Amardeep Singh, an English professor at Lehigh University, said Miss America is a symbol of national identity, a person who represents society as a whole. So when an Indian woman wins, "that really resonates."
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Even though there was some racially-charged online criticism of the choice, he said overall, "America is willing to accept and celebrate her version of beauty."
And Indian-Americans, especially those born here like Davuluri, are demonstrating a newfound comfort level in their country. "I always viewed myself as first and foremost American," Davuluri said after her win.
There have been seven black Miss Americas, starting with Vanessa Williams 30 years ago. A Hawaii-born Filipina won in 2001. But Davuluri's win drew attention "because it's so different," said Lakshmi Gandhi, editor of the Indian-American blog TheAerogram.Com
Gandhi said Davuluri's choice to perform a Bollywood dance in the talent portion of the contest struck a chord with other Indians. That, and the fact that Davuluri's skin tone is a bit darker than what Indian culture often considers beautiful.
"I don't see a lot of darker Indians in Bollywood, in movies, so that is something I noticed," Gandhi said.
Many observed that Davuluri's skin tone would be too dark for her to win a Miss India pageant - so it said something special about America when it chose her as an ideal beauty.