The government, Kumar said, was promoting Micro, Small and Medium Enterprises (MSME) so that they can give stiff competition to Chinese products.
"We are working on a two-pronged strategy to make our products more competitive vis-a-vis China. Focus is on improving technology and increasing production to make our products price competitive," Kumar told PTI.
He said products of Indian small industry are "better in quality" than those coming from China and now more and more people have started recognising this fact.
NSIC acts as a facilitator to promote small industries' products and has devised a number of schemes to support small enterprises in their marketing efforts, both in and outside the country. It explores market and secures orders in bulk quantities.
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Kumar further said that India has entered into agreements with 32 countries to help them develop small and medium sector.
"Indian MSME has emerged as an ideal example. Several least developed and emerging economies have sought help of India to develop their small industries," he said.
There were about 4.48 crore Micro, Small and Medium Enterprises (MSME) in 2011-12.