/ -- Infobip, global cloud communication company for businesses and a leader in omnichannel engagement enables rich content customer dialogue over WhatsApp in India.
Infobip's enablement of WhatsApp Business API allows enterprises in over 180 countries to communicate branded, rich content to its customers over WhatsApp, the chat app trusted and used by 1.6 billion people worldwide. In India, over 200 million people uses WhatsApp on a daily basis.
With its efficient onboarding process, tailoring to client needs, Infobip has acquired a strong roster of WhatsApp Business API clients across the globe. In India, Infobip is a partner of choice for large and medium sized enterprises in a wide range of sectors such as banking, financial services and insurance (BFSI), retail, travel and on-demand service companies.
"User experience and engagement have become paramount in today's increasingly competitive business landscape, particularly in the B2C space. WhatsApp Business API provides the perfect opportunity for brands to communicate with their customers by using branded rich media content that is personalized on the chat app they already trust and enjoys. Given the popularity of WhatsApp among Indian users and the growing trend of conversational commerce, Infobip is poised to redefine customer experience as we know it today, " said Harsha Solanki, Managing Director, Infobip India
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