Currently, under the 'fair usage policy' if a consumer subscribes to an unlimited broadband plan with, say, over 2Mbps speed and his usage breaches a certain quota say 2GB before the billing cycle is over, the provider can reduce the data speed for the remaining period.
The move is aimed at improving transparency and helping customers keep a track of their consumption levels as companies will also have to notify users when their data usage hits 50, 90 and 100 per cent of the prescribed limit under their chosen plan.
As per today's directive, broadband operators will have to provide alerts to subscribers through SMS on their registered mobile number/email each time their data usage reaches 50, 90 and 100 per cent of the said limit under their plan.
Telecom service providers should also maintain a portal/ website, so that users can check their usage at any point of time, it said.
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Similarly, for mobile broadband service, operators will have to specify the technology used for providing the data services alongwith the usage quota, and the speeds offered after the such data limits are breached.
This information has to be provided on the telecom operators' website as well as in advertisements, Trai said.
Trai directive said that the move was aimed at ensuring transparency in delivery of internet and broadband services.