Top international players of ATK as well as national stars would be part of the "let'suncomplicatefootball" video which would basically be a tutorial for young soccer enthusiasts, Apollo Munich Chief Executive Officer Antony Jacob told reporters during an interactive session here today.
"We will continue activities for promotion of the game beyond the ISL season, which ends in December," he said.
"We are producing this video on specific training programmes to help young footballers. We believe after seeing the international players in the video, youngsters will be benefited. They will learn how to do variety of things on the soccer field which could be as basic as taking a corner kick, shooting a penalty kick, to a kind of warm up exercises or to learn how to create a wonderful pass," Jacob said.
On how to reach young footballers, Jacob said "We will initially communicate directly with schools and institutions when our let'suncomplicatefootball videos are ready and hopefully the word will spread on its own."
"We hope to reach the younger people particularly in and around Kolkata on the back of the activities which Atletico De Kolkata will be engaged in with schools in this region," Jacob said.
With the shooting for the videos starting tomorrow at the Salt Lake Stadium, Apollo Munich officials said the video could be expected by March next.