The 31-year-old socialite is one of the world's most recognisable women and believes her fame is down to social networking sites such as Twitter and Facebook, Femalefirst reported.
"I think a lot of our fan base and a lot of our connection with people is internet based. I think that the internet has brought on a different kind of celebrity.
"We are very well aware of who we are and what our place is. We are so active on twitter, on our Facebook pages, we are writing back, we are connecting. We enjoy it," she said.
Kardashian, who shot to fame after her sex tape with then boyfriend Ray J leaked online in 2003, said she enjoys hitting back at the people who abuse her on Twitter.
"I love writing them back. People will write me, 'My phone battery lasts longer than Kim Kardashian's marriage,' and I'll write back, 'Oh, which phone is that?'