Apart from Sodhi, women shooter Heena Siddhu, discus thrower Krishna Poonia, wrestler Yogeshwar Dutt, hockey captain Bharat Chettri, goalkeeper Ravindran Sreejesh and ace striker SV Sunil, have been signed by the company.
IOS will coordinate their endorsements, media activities, rights and brand management.
"We are extremely proud of these associations and look forward to bringing our experience and expertise to bear in building the profile, image and brand of these athletes and then connecting each of these athletes with the brand that best suits their unique characteristics so that the endorsements that we bring to them suit their brand identity," Neerav Tomar, Managing Director & CEO of IOS, said.
Reacting to the association, Chettri said, "With our focus solely on preparing for Olympics, it is a relief that our interests are looked upon by such a professional sports marketing firm, which has already done a fair bit in terms of commercial endorsements for our team mates." PTI AT AH AH