The company will sell other devices as well through its online store and the handsets will come bundled with monthly mobile service plans.
"Airtel's online store went live today with Apple's iPhone 7 and iPhone 7 Plus variants and the company plans to add devices from all leading brands to the store's offerings in the near future... The iPhone 7 (32 GB) is available at a down payment of just Rs 7,777 and 24 monthly instalments of Rs 2,499," Airtel said in a statement.
The online store of Airtel will have tough competition from e-commerce firms which are selling similar products at a very lower price.
The online store is part of company's Project Next in which it has plans to invest up to Rs 2,000 crore to enhance reach and interaction with consumers.
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Airtel has partnered with Apple Inc, HDFC Bank, Clix Capital, Seynse Technologies, Brightstar Telecommunications and Vulcan Express for schemes available at the online store.