Star India today won the global broadcast and digital rights for Rs 16347.5 crore for the next five years, a staggering amount considering the Indian cricket board, which owns the IPL property, is in the middle of an administrative crisis.
The per game numbers for an IPL game amounts to Rs 55 crore and Rs 3270 crore per year. Back in 2012, Star had won broadcast and digital rights of India matches between 2012- 2018 for Rs 3851 crore, a figure broken down to Rs 43 crore per match.
However, the rights for the India matches are up for grabs next year and with the way the cricket is pulling in the money from all quarters, another mind-boggling payout for the BCCI will not be a surprise.
"Despite the off-field issues of BCCI, watching a cricket match in India remains an amazing experience," Star India CEO Uday Shankar said after securing a successful IPL bid.
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The amount may seem astronomical but Shankar said that the figures reflect market value.
"In television, you have seen it was aggressively tendered to. This tells you that cricket continues to be very strong, very healthy and very attractive in this country," added Shankar.
IPL, after 10 years of existence, towers over other cricketing properties of the world.
The IPL will get USD 508 million per year as part of the media rights deal, making it a no comparison with Australia's Big Bash League, which earns USD 20 million per year.
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