"Owing to the fact that non-compliance with the EoM limits has occurred for the first time in the ten years of its operations and considering the submissions of the insurer as regards to steps being taken to improve upon the business....
"...The insurer is hereby warned of the contravention with the provisions...And advised to bring the expenditure levels within the prescribed limits under Rule 17D of the Insurance Rules, 1939 by the end of financial year 2016-17," IRDAI said in an order.
The regulator further warned the company that any future occurrence of "this nature" resulting in non-compliance of the provisions of the Insurance Act, rules and regulations will "be viewed seriously and visited with appropriate action by the Authority".
Insurance Regulatory and Development Authority of India (IRDAI) also asked the insurer to bring the warning letter to the notice of its Board in the next meeting.
In its submission, the insurer said the allowable expenditure were "exceeded unintentionally" and business was dependent on single premium products.