IS revamps recruitment, with savvy, professional broadcasts

After a selection of tunes, the presenter with an American accent offers "a glimpse at our main headlines." IS militants have just seized three Iraqi cities. A bomb blows up a factory, killing everyone inside.
Militants destroy four enemy Hummers and an armored vehicle.
The newscast's tone sounds much like National Public Radio in the United States. But this is Al-Bayan, the Islamic State radio targeting European recruits touting recent triumphs in the campaign to carve out a Caliphate.
All news is good news for Al-Bayan's "soldiers of the Caliphate." In this narrative, the enemy always flees in disgrace or is killed. The broadcasts end with a swell of music and a gentle English message: "We thank our listeners for tuning in."

The tension between the smooth, Western-style production and the extremist content shows how far the hardcore Islamic propaganda machine has come since 2012, when an aging Frenchman posed in front of a jihadi flag and threatened France in the name of al-Qaida in the Islamic Maghreb. The footage was grainy, with minimal production values, and released on a relatively obscure website.
By contrast, Al-Bayan reaches thousands of listeners every day via links shared on social networks, helping to swell the ranks of Westerners projected this year to reach up to 10,000 fighting for the Islamic State group in Syria and Iraq.

In the time it took to bring the Frenchman Gilles Le Guen to trial, his European successors in violent jihad have overturned the recruitment script in ways that might impress a New York PR agency.
Islamic State videos come with thrumming beats, handsome clear-eyed young men and editing techniques that call to mind tourism commercials. A typical week of recruitment now includes multiple newscasts in three languages, except the "good news" is about suicide attacks instead of traffic reports and baseball scores.
Meanwhile, Western government warnings about the dangers of joining Islamic State have barely dented the rate of departures. Those who have lived unhappily under IS rarely offer a competing narrative, in mortal fear of retaliation.