The campaign was launched on September 7 with a panoramic 100 second film capturing the "hopes of 1.2 billion people to live their dream of building a footballing nation".
"Conceptualised by Ogilvy & Mather, the TV commercial urges Indians to be part of their very own league with a simple yet powerful phrase," the ISL said in a statement.
With a peppy soundtrack composed by Amit Trivedi, it captures the spirit of hundreds of millions of fans across India.
"The film ends with hope in the eyes of young kids as the sky fills with raining footballs. This film signifies the birth of a billion hopes and dreams for a future in football," the statement added.
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The film was a magnum-opus project shot across 20 plus locations in India by Manoj Pillai (ThinkPot films). The campaign was launched during Sunday's T20 cricket match between India and England - followed by a heavy promotional blitz across Star Network.
Gayatri Yadav, Marketing Head, Star India said, "The single line brief for the campaign was 'the birth of a footballing nation'. The creative is loyal to the magnitude of this project and brings alive the dreams, aspirations and talent that will ultimately see India take its rightful place in football world."
Srinivvasan Gopalkrishnan, AVP Marketing & Commercial - ISL, believes in the power of football.
"This film showcases India's grand welcome to the beautiful game and with it, the passion and dreams of all Indians out there. Come 12th October, the fans will be treated to a great sporting spectacle.