The Israeli prime minister's office said in a statement that students on Israeli university campuses would receive full or partial scholarships to combat anti-Semitism and calls to boycott Israel online. It said students' messages would parallel statements by government officials.
"This is a groundbreaking project aimed at strengthening Israeli national diplomacy and adapting it to changes in information consumption," the statement said.
An Israeli official said today that scholarship recipients would be free to decide whether or not to identify themselves as part of the program, which would begin within months.
The official spoke on condition of anonymity as the project is still under development and he wasn't authorized to speak publicly about it.
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The Israeli daily newspaper Haaretz identified the official heading the project as Danny Seaman, a public diplomacy official who has written posts on his personal Facebook page which Haaretz described as being incendiary and anti-Muslim.
The Israeli official said Seaman's posts were "unacceptable and do not reflect the position of the Israeli government." He said the national communications directorate in the Prime Minister's Office had instructed Seaman to "immediately cease from making such pronouncements."
Seaman declined comment, and the posts could no longer be seen on his Facebook profile today.